AI, made tangible.

Organise

How Align drives value

AI aligns data from different systems and formats to one consistent structure, so the same thing is recorded the same way.

Business use cases

• Align product data so all channels show the same details
• Align financial data across subsidiaries for group reporting
• Align units, codes and formats after a company merger

Decide

How Analyse drives value

AI analyses large volumes of figures and records to find what happened and why.

Business use cases

• Analyse sales data to see why margins differ by region
• Analyse insurance claims to trace the causes of rising costs
• Analyse process data to show where work gets stuck

Organise

How Anonymise drives value

AI anonymises documents, images and data by removing personal details, so the material can be shared with lower risk.

Business use cases

• Anonymise patient records for research and statistics
• Anonymise customer emails before they reach external AI services
• Anonymise faces and number plates in video footage

Organise

How Classify drives value

AI classifies documents, messages and records into categories defined in advance, so each item lands in the right place.

Business use cases

• Classify incoming emails by type of request
• Classify expenses into accounting codes as they arrive
• Classify customer feedback by topic and product

Create

How Code drives value

AI codes new software and updates existing systems, so developers and non-developers alike can build solutions in less time.

Business use cases

• Code a clickable prototype from a rough sketch
• Code automated tests that catch errors before release
• Code migrations from legacy systems to modern platforms

Understand

How Compare drives value

AI compares documents, offers and data, laying out similarities and differences without judging which is better.

Business use cases

• Compare a contract draft with the last signed version
• Compare competitors’ products and prices feature by feature
• Compare regulatory requirements across the countries of operation

Create

How Converse drives value

AI converses with customers and employees over many turns, keeping context throughout, and is open about being AI.

Business use cases

• Converse with customers about orders, returns and changes
• Converse with citizens to guide them through permit applications
• Converse with callers by phone to book and reschedule appointments

Understand

How Detect drives value

AI detects deviations from the usual pattern, such as fraud or faulty parts, even where no rule exists for them.

Business use cases

• Detect fraudulent transactions before the payment goes through
• Detect unusual actions by AI agents before harm is done
• Detect unusual network traffic that signals a cyberattack

Organise

How Enhance drives value

AI enhances images, audio and scans by improving clarity and removing noise, without altering the content.

Business use cases

• Enhance low-quality product photos for the online shop
• Enhance call recordings by removing background noise
• Enhance faded document scans so the text is legible

Decide

How Evaluate drives value

AI evaluates quality and performance against agreed criteria, scoring each case on the same scale rather than just pass or fail.

Business use cases

• Evaluate supplier performance on delivery, quality and price
• Evaluate AI agents’ work against a quality scorecard
• Evaluate tender bids against the award criteria

Create

How Explain drives value

AI explains specialist material, decisions and rules in words that non-experts can follow and act on.

Business use cases

• Explain insurance terms to customers without jargon
• Explain to applicants why a decision went against them
• Explain technical findings to the board

Understand

How Extract drives value

AI extracts names, figures and dates from contracts, invoices and emails as structured fields for other systems.

Business use cases

• Extract amounts, dates and suppliers from incoming invoices
• Extract obligations and deadlines from signed contracts
• Extract revenue and margins from competitors’ annual reports

Create

How Generate drives value

AI generates text, images, video and data from a brief, examples or existing drafts, giving people a fast start.

Business use cases

• Generate proposals, reports and emails from a short brief
• Generate product videos clearly labelled as AI-made
• Generate realistic test data without exposing customer records

Understand

How Identify drives value

AI identifies exactly which product, document or record something is, not just what kind, by checking it against reference data.

Business use cases

• Identify which customer an unlabelled payment came from
• Identify customers and suppliers on sanctions lists
• Identify the exact spare part from a photo

Understand

How Interpret drives value

AI interprets intent, tone and context in written documents and messages, inferring what is meant but not said.

Business use cases

• Interpret ambiguous clauses in tender documents before bidding
• Interpret supplier emails for early signs of delivery trouble
• Interpret the real request behind vague customer messages

Decide

How Optimise drives value

AI optimises complex systems by finding the best combination of resources, routes and schedules among millions of options.

Business use cases

• Optimise delivery routes to cut fuel costs and lead times
• Optimise production schedules to minimise downtime
• Optimise prices across the range as demand changes

Create

How Personalise drives value

AI personalises messages, material and documents for each individual, tailoring wording, emphasis and format to their needs.

Business use cases

• Personalise onboarding emails to each customer’s plan and usage
• Personalise training material by role and experience level
• Personalise customer letters to each reader’s situation

Decide

How Plan drives value

AI plans how to reach a goal, working out which steps are needed and in what order.

Business use cases

• Plan a factory shutdown with every task in the right order
• Plan a product launch across markets, teams and channels
• Plan compliance work to meet a new regulation’s deadline

Decide

How Predict drives value

AI predicts likely outcomes, such as next month’s demand or a project’s final cost, from patterns in past data.

Business use cases

• Predict demand to set the right stock levels
• Predict which customers are about to leave
• Predict machine failures before they stop production

Decide

How Prioritise drives value

AI prioritises work, cases and opportunities by value, urgency and risk, so effort goes where it matters most.

Business use cases

• Prioritise the project portfolio by value, risk and capacity
• Prioritise maintenance work by cost of downtime
• Prioritise IT incidents by business impact

Understand

How Recognise drives value

AI recognises what kind of objects, text and scenes appear in images and video, making them usable as data.

Business use cases

• Recognise meals on canteen trays to price them at checkout
• Recognise vehicle damage in claim photos to speed up handling
• Recognise empty shelves in store photos to trigger restocking

Decide

How Recommend drives value

AI recommends the most suitable product, action or supplier for each case, so people choose with less effort.

Business use cases

• Recommend products based on a customer’s purchase history
• Recommend the next best action during a sales meeting
• Recommend a supplier for each purchase request

Organise

How Reconstruct drives value

AI reconstructs missing or damaged parts of data, images and audio, inferring likely content and marking what was added.

Business use cases

• Reconstruct missing sensor readings after an outage
• Reconstruct torn or missing parts of archive photos
• Reconstruct incomplete sales histories for forecasting

Understand

How Search drives value

AI searches internal documents and trusted external sources by meaning, not just keywords, and answers with citations.

Business use cases

• Search market and competitor sources to answer strategy questions
• Search past projects to reuse proven solutions
• Search product manuals to help service staff resolve cases

Organise

How Segment drives value

AI segments customers, products or events into groups with shared traits, revealing patterns nobody defined in advance.

Business use cases

• Segment customers by behaviour rather than demographics
• Segment stores by local shopping patterns
• Segment support cases into previously unnamed problem types

Decide

How Simulate drives value

AI simulates how a business, process or market would respond to change, so decisions are tested before money is at risk.

Business use cases

• Simulate a price increase to see its effect on margin
• Simulate supply chain disruptions to prepare a response
• Simulate a new factory layout before building it

Create

How Summarise drives value

AI summarises a long document, meeting or discussion into short, clear points, keeping to what the source says.

Business use cases

• Summarise meetings into decisions and action points
• Summarise long reports into a one-page executive brief
• Summarise claim files so handlers get up to speed quickly

Organise

How Synthesise drives value

AI synthesises reports, interviews and other sources into conclusions that no single source could give.

Business use cases

• Synthesise market research and customer feedback into unmet needs
• Synthesise expert interviews into common themes and open questions
• Synthesise due diligence material into key findings and red flags

Understand

How Transcribe drives value

AI transcribes speech into written text, making calls, meetings and videos easy to find and share.

Business use cases

• Transcribe board meetings and hearings into a full written record
• Transcribe video content into subtitles for accessibility
• Transcribe customer calls for quality assurance and compliance

Create

How Translate drives value

AI translates text, speech and documents between languages at scale, with experts reviewing what is critical.

Business use cases

• Translate product information for each new market
• Translate live calls with customers abroad
• Translate safety instructions for multilingual factory teams

Organise

How Validate drives value

AI validates data, documents and claims against explicit rules and trusted sources, giving a clear verdict: correct or not.

Business use cases

• Validate invoices against orders and contracts before payment
• Validate AI answers against approved sources
• Validate customer data as it is entered

Create

How Visualise drives value

AI visualises complex data as charts, maps and dashboards, making patterns visible at a glance.

Business use cases

• Visualise sales figures in response to a plain-language question
• Visualise the status of all projects on one page
• Visualise energy use across sites to reveal waste